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|a Aaker, David A.
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|a Strategic market management
|c David A. Aaker
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| 250 |
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|a 3rd ed.
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|a New York
|b John Wiley
|c 1992
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| 300 |
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|a xvi, 394 σ.
|b πιν.
|c 23 εκ.
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|a Περιέχει βιβλιογραφικές αναφορές και ευρετήριο
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| 650 |
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|a Μάρκετινγκ
|x Διοίκηση και οργάνωση
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