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|a Chisnall, Peter Michael
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|a Marketing
|b a behavioural analysis
|c Peter M. Chisnall
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| 250 |
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|a 2η έκδ.
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| 260 |
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|a London
|b McGraw-Hill
|c 1985
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| 300 |
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|a viii, 328 σ.
|b σχήμ.
|c 24 εκ.
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|a The McGraw-Hill marketing series
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|a Περιλαμβάνει βιβλιογραφία και ευρετήριο
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|a Καταναλωτική συμπεριφορά
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