The handbook for focus group research /

• Main Author: Greenbaum, Thomas L. (συγγραφέας.)
• Format: Book
• Language: English
• Published: Thousand Oaks, Calif. : Sage Publications, 1998.
• Edition: 2η έκδ.
• Subjects: Έρευνα αγοράς

Table of Contents:

• Focus groups: an overview
• Research decisions
• Maximizing the effectiveness of focus group research
• Common mistakes in focus groups
• The moderator
• Focus groups and the technology revolution
• Controlling the costs of focus group research
• New moderating techniques
• Global focus groups
• Litigation focus groups
• Focus groups with physicians
• Focus group trends
• Effective management of field services and recruiting
• Threats to the focus group industry
• A career as a moderator
• Building business moderating focus groups
• The role of the facility.