APA (7th ed.) Citation

Allen, C., Kania, D., & Yaeckel, B. (1998). Internet world guide to one-to-one Web marketing. John Wiley & Sons, Inc.

Chicago Style (17th ed.) Citation

Allen, Cliff, Deborah Kania, and Beth Yaeckel. Internet World Guide to One-to-one Web Marketing. New York: John Wiley & Sons, Inc, 1998.

MLA (8th ed.) Citation

Allen, Cliff, et al. Internet World Guide to One-to-one Web Marketing. John Wiley & Sons, Inc, 1998.

Warning: These citations may not always be 100% accurate.