Allen, C., Kania, D., & Yaeckel, B. (1998). Internet world guide to one-to-one Web marketing. John Wiley & Sons, Inc.
Chicago Style (17th ed.) CitationAllen, Cliff, Deborah Kania, and Beth Yaeckel. Internet World Guide to One-to-one Web Marketing. New York: John Wiley & Sons, Inc, 1998.
MLA (8th ed.) CitationAllen, Cliff, et al. Internet World Guide to One-to-one Web Marketing. John Wiley & Sons, Inc, 1998.
Warning: These citations may not always be 100% accurate.