Peppers, D., & Rogers, M. (2000). The one to one manager: Real-world lessons in customer relationship management. Capstone.
Chicago Style (17th ed.) CitationPeppers, Don, and Martha Rogers. The One to One Manager: Real-world Lessons in Customer Relationship Management. Oxford,UK: Capstone, 2000.
MLA (8th ed.) CitationPeppers, Don, and Martha Rogers. The One to One Manager: Real-world Lessons in Customer Relationship Management. Capstone, 2000.
Warning: These citations may not always be 100% accurate.