Advertising age handbook of advertising /
Writing in a friendly, engaging style, authors Herschell Gordon Lewis and Carol Nelson cover every facet of a modern advertising campaign with authority, including determining the objectives of your ad campaign; planning and strategizing your approach; Allocating the appropriate budget in order to g...
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| Άλλοι συγγραφείς: | |
| Μορφή: | Ηλ. βιβλίο |
| Γλώσσα: | English |
| Έκδοση: |
Lincolnwood :
NTC Business Books,
1999.
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| Διαθέσιμο Online: | http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=23959 |
