Advertising age handbook of advertising /

• Main Author: Lewis, Herschell Gordon, 1926-2016 (συγγραφέας.)
• Other Authors: Nelson, Carol, 1953- (συγγραφέας εισαγωγής.)
• Format: eBook
• Language: English
• Published: Lincolnwood : NTC Business Books, 1999.
• Subjects: Διαφήμιση > Εγχειρίδια κλπ.; Ηλεκτρονικά βιβλία

Writing in a friendly, engaging style, authors Herschell Gordon Lewis and Carol Nelson cover every facet of a modern advertising campaign with authority, including determining the objectives of your ad campaign; planning and strategizing your approach; Allocating the appropriate budget in order to g...