Advertising and the World Wide Web /

• Συγγραφή απο Οργανισμό/Αρχή: Conference on Advertising and Consumer Psychology
• Άλλοι συγγραφείς: Schumann, David W. (επιμελητής.), Thorson, Esther (επιμελήτρια.)
• Μορφή: Πρακτικό Συνεδρίου Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Mahwah, NJ : Lawrence Erlbaum Associates, 1999.
• Σειρά: Advertising and consumer psychology
• Θέματα: Διαφήμιση στο Διαδίκτυο > Συνέδρια; Ηλεκτρονικά βιβλία
• Περιγραφή τεκμηρίου: "Edited versions of papers presented at the 1996 Advertising and Consumer Psychology Conference ... Bloomfield Hills, Michigan"--Introduction.
• Φυσική περιγραφή: 1 ηλεκτρονική πηγή (ix, 317 σ.) : εικ.
• Βιβλιογραφία: Includes bibliographical references and index.
• ISBN: 0585081603; 9780585081601; 1410602060; 9781410602060

"In this edited volume, the authors have provided readers with a comprehensive view of advertising on the World Wide Web. The chapters reflect new ways of applying theory and methodology, and provide exposure to varied types of advertising and promotion, novelty, personality, societal issues, and legal ramifications. Readers also get a look at the practitioner's point of view. With the advent of such a potentially powerful medium, readers need to be aware of the Web's benefits as well as its dark side. This book will appeal to all who are interested in consumer psychology, advertising, marketing, and telecommunication."--Jacket.