Advertising and the World Wide Web /

• Corporate Author: Conference on Advertising and Consumer Psychology
• Other Authors: Schumann, David W. (επιμελητής.), Thorson, Esther (επιμελήτρια.)
• Format: Conference Proceeding eBook
• Language: English
• Published: Mahwah, NJ : Lawrence Erlbaum Associates, 1999.
• Series: Advertising and consumer psychology
• Subjects: Διαφήμιση στο Διαδίκτυο > Συνέδρια; Ηλεκτρονικά βιβλία

"In this edited volume, the authors have provided readers with a comprehensive view of advertising on the World Wide Web. The chapters reflect new ways of applying theory and methodology, and provide exposure to varied types of advertising and promotion, novelty, personality, societal issues, a...