Conducting research surveys via e-mail and the web /

• Κύριος συγγραφέας: Schonlau, Matthias, 1967-
• Άλλοι συγγραφείς: Fricker, Ronald D., 1960-, Elliott, Marc N., 1966-
• Μορφή: Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Santa Monica, CA : Rand, 2002.
• Θέματα: Social sciences > Research > Methodology.; Social sciences > Data processing.; Social surveys.; Surveys.; Electronic mail systems.; Telephone surveys.; Internet.; REFERENCE > Research.; SCIENCE > Research & Methodology.; Survey-onderzoek.; E-mail.; World wide web.; Computer Communication Networks.; Surveys and Questionnaires.; Electronic books.

Internet-based surveys, although still in their infancy, are becoming increasingly popular because they are believed to be faster, better, cheaper and easier to conduct than surveys using traditional methods. This text examines the pros and cons of Internet-based surveys.

Πίνακας περιεχομένων:

• Ch. 1: Introduction
• ch. 2: Background on the survey process
• ch. 3: Literature review of web and e-mail surveys
• ch. 4: Choosing among the various types of Internet surveys
• ch. 5: Guidelines for designing and implementing internet surveys
• ch. 6: Internet survey case studies
• ch. 7: Conclusions
• Appendix A. Literature review of response rates
• Appendix B. Summary of evidence in the literature
• Appendix C. How effective is using a convenience sample to supplement a probability sample?