Cross-cultural behaviour in tourism : concepts and analysis /

• Κύριος συγγραφέας: Reisinger, Yvette
• Άλλοι συγγραφείς: Turner, Lindsay W.
• Μορφή: Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Oxford ; Boston : Butterworth-Heinemann, 2003.
• Θέματα: Tourism > Social aspects.; Tourism > Cross-cultural studies.; BUSINESS & ECONOMICS > Industries > Hospitality, Travel & Tourism.; Tourism.; Electronic books.; Cross-cultural studies.
• Φυσική περιγραφή: 1 online resource (xxiv, 337 pages)
• Βιβλιογραφία: Includes bibliographical references and index.
• ISBN: 0585459711; 9780585459714; 0080490867; 9780080490861; 9786611006136; 6611006133

Cross-Cultural Behaviour in Tourism: Concepts and Analysis is important reading for those in the following areas of industry: * Tourism: illustrates the importance of cultural background in the tourist experience and how it is a major determinant in repeat visitation * Marketing: provides an understanding of the cultural background of a destination that is vital when formulating successful marketing strategies * Management: provides valuable examples on how cultures influence tourist behaviour and decision-making, helping managers to develop cross-cultural skills and deal with tourists from di.