Cross-cultural behaviour in tourism : concepts and analysis /
Cross-Cultural Behaviour in Tourism: Concepts and Analysis is important reading for those in the following areas of industry: * Tourism: illustrates the importance of cultural background in the tourist experience and how it is a major determinant in repeat visitation * Marketing: provides an underst...
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| Format: | eBook |
| Language: | English |
| Published: |
Oxford ; Boston :
Butterworth-Heinemann,
2003.
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| Online Access: | http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=86098 |
| Summary: | Cross-Cultural Behaviour in Tourism: Concepts and Analysis is important reading for those in the following areas of industry: * Tourism: illustrates the importance of cultural background in the tourist experience and how it is a major determinant in repeat visitation * Marketing: provides an understanding of the cultural background of a destination that is vital when formulating successful marketing strategies * Management: provides valuable examples on how cultures influence tourist behaviour and decision-making, helping managers to develop cross-cultural skills and deal with tourists from di. |
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| Physical Description: | 1 online resource (xxiv, 337 pages) |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 0585459711 9780585459714 0080490867 9780080490861 9786611006136 6611006133 |
