Cross-cultural behaviour in tourism : concepts and analysis /

• Κύριος συγγραφέας: Reisinger, Yvette
• Άλλοι συγγραφείς: Turner, Lindsay W.
• Μορφή: Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Oxford ; Boston : Butterworth-Heinemann, 2003.
• Θέματα: Tourism > Social aspects.; Tourism > Cross-cultural studies.; BUSINESS & ECONOMICS > Industries > Hospitality, Travel & Tourism.; Tourism.; Electronic books.; Cross-cultural studies.

Cross-Cultural Behaviour in Tourism: Concepts and Analysis is important reading for those in the following areas of industry: * Tourism: illustrates the importance of cultural background in the tourist experience and how it is a major determinant in repeat visitation * Marketing: provides an underst...

Πίνακας περιεχομένων:

• Preface; Introduction; Concepts of cross cultural behaviour in tourism: Culture; Social contact; Values; Rules of social interaction; Perception; Satisfaction; Methods for cross cultural analysis in tourism; Principal components and factor analysis for cross cultural analysis; Structural equation modelling for cross cultural analysis; Applications of cultural analysis in tourism: Cultural analysis: marketing and management implications: Conclusions; Index.