Visual intelligence : perception, image, and manipulation in visual communication /

• Κύριος συγγραφέας: Barry, Ann Marie
• Μορφή: Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Albany : State University of New York Press, �1997.
• Θέματα: Visual perception.; Visual communication.; Image processing.; Human information processing.; Perception visuelle.; Communication visuelle.; Traitement d'images.; Information, Traitement de l', chez l'homme.; LANGUAGE ARTS & DISCIPLINES > Communication Studies.; Visuele waarneming.; Intelligentie.; Beeldcommunicatie.; Visuelle Kommunikation; Visuelle Wahrnehmung; Electronic books.

Today, our environment is dominated by the visual. This book explores "visual intelligence" as a basic and indispensable tool of cultural survival. The author offers a practical manual on a non-superficial level for those who seriously want to know how images are processed, how they functi...

Πίνακας περιεχομένων:

• 1. Perception and Visual "Common Sense"
• 2. The Nature and Power of Images
• 3. The Language of Images
• 4. Video's Moving Images
• 5. Film Logic and Rhetoric
• 6. Advertising Images: Seduction, Shock, and the Unwary
• 7. Political Images: Public Relations, Advertising, and Propaganda
• 8. Media Images and Violence.