Web metrics : proven methods for measuring Web site success /

• Κύριος συγγραφέας: Sterne, Jim, 1955-
• Μορφή: Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: New York : Wiley, �2002.
• Θέματα: Web sites > Evaluation.; Software measurement.; Telecommunication > Traffic > Measurement.; Electronic commerce > Forecasting.; Internet marketing.; COMPUTERS > Online Services.; COMPUTERS > System Administration > Storage & Retrieval.; Electronic books.

Annotation

Πίνακας περιεχομένων:

• Web Metrics: Proven Methods for Measuring Web Site Success Contents Acknowledgments About the Author Chapter 1: The Web Is Great: Get Over It, Get On with It Chapter 2: Measuring Measurement.
• Chapter 3: Raising the Flag, Convincing the Boss Chapter 4: Web Measurement Standards Chapter 5: Sawing Logs Chapter 6: How Good Are You at Making Noise? Chapter 7: How Good Are You at Buying Noise?
• Chapter 8: Measuring Web Site Performance: The Need for Speed Chapter 9: Calculating the Caliber of Content Chapter 10: Well-Marked Trails: Measuring Web Site Navigation.
• Chapter 11: Calculating Conversion Chapter 12: Maximizing Customer Information: The Personalization Continuum Chapter 13: Measuring the Value of Online Customer Service Chapter 14: Field Studies.