Web metrics : proven methods for measuring Web site success /

Web metrics : proven methods for measuring Web site success /

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Bibliographic Details
Main Author: Sterne, Jim, 1955-
Format: eBook
Language:English
Published: New York : Wiley, �2002.
Subjects:
Web sites > Evaluation.
Software measurement.
Telecommunication > Traffic > Measurement.
Electronic commerce > Forecasting.
Internet marketing.
COMPUTERS > Online Services.
COMPUTERS > System Administration > Storage & Retrieval.
Electronic books.
Online Access:http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=85545
Table of Contents:
  • Web Metrics: Proven Methods for Measuring Web Site Success Contents Acknowledgments About the Author Chapter 1: The Web Is Great: Get Over It, Get On with It Chapter 2: Measuring Measurement.
  • Chapter 3: Raising the Flag, Convincing the Boss Chapter 4: Web Measurement Standards Chapter 5: Sawing Logs Chapter 6: How Good Are You at Making Noise? Chapter 7: How Good Are You at Buying Noise?
  • Chapter 8: Measuring Web Site Performance: The Need for Speed Chapter 9: Calculating the Caliber of Content Chapter 10: Well-Marked Trails: Measuring Web Site Navigation.
  • Chapter 11: Calculating Conversion Chapter 12: Maximizing Customer Information: The Personalization Continuum Chapter 13: Measuring the Value of Online Customer Service Chapter 14: Field Studies.

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