The Blackwell encyclopedic dictionary of marketing /

• Other Authors: Lewis, Barbara R., Littler, Dale
• Format: eBook
• Language: English
• Published: Oxford ; Cambridge, Mass. : Blackwell Publishers, 1999, �1997.
• Edition: [Pbk. ed., 1999].
• Series: Blackwell encyclopedia of management (Unnumbered)
• Subjects: Marketing > Dictionaries.; BUSINESS & ECONOMICS > Commerce.; Marketing.; Electronic books.; Dictionaries.

Table of Contents:

• List of Contributors vii
• Dictionary Entries A-Z 1.