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04723cam a2200733Ia 4500 |
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ocm52619016 |
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OCoLC |
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20190114101356.0 |
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m o d |
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030716s2001 enka ob 001 0 eng d |
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|a N$T
|b eng
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|d OCLCG
|d OCLCQ
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|z 0750644710
|2 Uk
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|a 648266250
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|q (electronic bk.)
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|a (OCoLC)52619016
|z (OCoLC)648266250
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|a G155.A1
|b M475 2001eb
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|a MAIN
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| 100 |
1 |
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|a Middleton, Victor T. C.
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| 245 |
1 |
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|a Marketing in travel and tourism /
|c Victor T.C. Middleton with Jackie Clarke.
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| 250 |
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|a 3rd ed.
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| 260 |
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|a Oxford ;
|a Boston :
|b Butterworth-Heinemann,
|c 2001.
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| 300 |
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|a 1 online resource (xxii, 487 pages) :
|b illustrations
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| 336 |
|
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|a text
|b txt
|2 rdacontent
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| 337 |
|
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|a computer
|b c
|2 rdamedia
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| 338 |
|
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|a online resource
|b cr
|2 rdacarrier
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| 504 |
|
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|a Includes bibliographical references (pages 469-474) and index.
|
| 588 |
0 |
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|a Print version record.
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| 505 |
0 |
0 |
|g Pt. 1.
|t Meaning of Marketing in Travel and Tourism --
|g 1.
|t Introducing travel and tourism --
|g 2.
|t Introducing marketing: the systematic thought process --
|g 3.
|t special characteristics of travel and tourism marketing --
|g 4.
|t dynamic business environment: factors influencing demand for tourism --
|g 5.
|t dynamic business environment: individual motivations and buyer behaviour --
|g pt. 2.
|t Understanding the Marketing Mix in Travel and Tourism --
|g 6.
|t marketing mix for tourism services --
|g 7.
|t Market segmentation for travel and tourism markets --
|g 8.
|t Product formulation in tourism --
|g 9.
|t role of price in the marketing mix --
|g pt. 3.
|t Planning Strategy and Tactics for Travel and Tourism Marketing --
|g 10.
|t Information and communications technology and tourism marketing --
|g 11.
|t Marketing research: the information base for effective marketing --
|g 12.
|t Planning marketing strategy --
|g 13.
|t Planning marketing tactics --
|g 14.
|t Planning marketing campaigns: budgeting and measuring performance --
|g pt. 4.
|t Using the Principal Marketing Tools in Travel and Tourism --
|g 15.
|t Advertising and public relations --
|g 16.
|t Sales promotion, merchandising and personal selling --
|g 17.
|t Brochures, other print and electronic information --
|g 18.
|t Distribution channels in travel and tourism: creating access --
|g 19.
|t Direct marketing --
|g pt. 5.
|t Applying Marketing in the Travel and Tourism Industry --
|g 20.
|t Marketing countries as tourism destinations --
|g 21.
|t Marketing visitor attractions --
|g 22.
|t Marketing passenger transport --
|g 23.
|t Marketing accommodation --
|g 24.
|t Marketing inclusive tours and product packages --
|g pt. 6.
|t Case Studies of Marketing Practice in Travel and Tourism --
|g 1.
|t Travel Inn: a strategy for market development, market leadership and branding in the budget hotel sector --
|g 2.
|t Longlands at Cartmel: an innovative Internet marketing strategy for a pioneering micro-business --
|g 3.
|t RCI Europe: marketing for a timeshare exchange company.
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| 590 |
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|a OCLC
|b WorldCat Holdings
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| 590 |
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|a eBooks on EBSCOhost
|b All EBSCO eBooks
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| 650 |
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0 |
|a Tourism
|x Marketing.
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| 650 |
|
7 |
|a TRAVEL
|x Museums, Tours, Points of Interest.
|2 bisacsh
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| 650 |
|
7 |
|a TRAVEL
|x Hikes & Walks.
|2 bisacsh
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| 650 |
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7 |
|a TRAVEL
|x Budget.
|2 bisacsh
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| 650 |
|
7 |
|a TRAVEL
|x Special Interest
|x Ecotourism.
|2 bisacsh
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| 650 |
|
7 |
|a TRAVEL
|x Parks & Campgrounds.
|2 bisacsh
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| 650 |
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7 |
|a TRAVEL
|x Reference.
|2 bisacsh
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| 650 |
|
7 |
|a TRAVEL
|x Road Travel.
|2 bisacsh
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| 650 |
|
7 |
|a TRAVEL
|x Special Interest
|x Adventure.
|2 bisacsh
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| 650 |
|
7 |
|a Tourism
|x Marketing.
|2 fast
|0 (OCoLC)fst01153181
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| 655 |
|
4 |
|a Electronic books.
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| 700 |
1 |
|
|a Clarke, Jackie,
|d 1966-
|
| 776 |
0 |
8 |
|i Print version:
|a Middleton, Victor T.C.
|t Marketing in travel and tourism.
|b 3rd ed.
|d Oxford ; Boston : Butterworth-Heinemann, 2001
|z 0750644710
|w (DLC) 2001272313
|w (OCoLC)43634200
|
| 856 |
4 |
0 |
|u http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=81868
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|
| 938 |
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|a EBSCOhost
|b EBSC
|n 81868
|
| 938 |
|
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|a Taylor & Francis
|b TAFR
|n 9780080511108
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| 938 |
|
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|a YBP Library Services
|b YANK
|n 2333984
|
| 994 |
|
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|a 92
|b GRPAT
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| 999 |
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