Marketing in travel and tourism /

Marketing in travel and tourism /

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Bibliographic Details
Main Author: Middleton, Victor T. C.
Other Authors: Clarke, Jackie, 1966-
Format: eBook
Language:English
Published: Oxford ; Boston : Butterworth-Heinemann, 2001.
Edition:3rd ed.
Subjects:
Tourism > Marketing.
TRAVEL > Museums, Tours, Points of Interest.
TRAVEL > Hikes & Walks.
TRAVEL > Budget.
TRAVEL > Special Interest > Ecotourism.
TRAVEL > Parks & Campgrounds.
TRAVEL > Reference.
TRAVEL > Road Travel.
TRAVEL > Special Interest > Adventure.
Electronic books.
Online Access:http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=81868
Table of Contents:
  • Pt. 1. Meaning of Marketing in Travel and Tourism
  • 1. Introducing travel and tourism
  • 2. Introducing marketing: the systematic thought process
  • 3. special characteristics of travel and tourism marketing
  • 4. dynamic business environment: factors influencing demand for tourism
  • 5. dynamic business environment: individual motivations and buyer behaviour
  • pt. 2. Understanding the Marketing Mix in Travel and Tourism
  • 6. marketing mix for tourism services
  • 7. Market segmentation for travel and tourism markets
  • 8. Product formulation in tourism
  • 9. role of price in the marketing mix
  • pt. 3. Planning Strategy and Tactics for Travel and Tourism Marketing
  • 10. Information and communications technology and tourism marketing
  • 11. Marketing research: the information base for effective marketing
  • 12. Planning marketing strategy
  • 13. Planning marketing tactics
  • 14. Planning marketing campaigns: budgeting and measuring performance
  • pt. 4. Using the Principal Marketing Tools in Travel and Tourism
  • 15. Advertising and public relations
  • 16. Sales promotion, merchandising and personal selling
  • 17. Brochures, other print and electronic information
  • 18. Distribution channels in travel and tourism: creating access
  • 19. Direct marketing
  • pt. 5. Applying Marketing in the Travel and Tourism Industry
  • 20. Marketing countries as tourism destinations
  • 21. Marketing visitor attractions
  • 22. Marketing passenger transport
  • 23. Marketing accommodation
  • 24. Marketing inclusive tours and product packages
  • pt. 6. Case Studies of Marketing Practice in Travel and Tourism
  • 1. Travel Inn: a strategy for market development, market leadership and branding in the budget hotel sector
  • 2. Longlands at Cartmel: an innovative Internet marketing strategy for a pioneering micro-business
  • 3. RCI Europe: marketing for a timeshare exchange company.

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