Public relations as relationship management : a relational approach to the study and practice of public relations /

• Other Authors: Ledingham, John A., Bruning, Stephen D.
• Format: eBook
• Language: English
• Published: Mahwah, N.J. : L. Erlbaum, 2000.
• Series: LEA's communication series.
• Subjects: Public relations > Management.; Communication in organizations.; Corporations > Public relations.; Relations publiques > Gestion.; Communication dans les organisations.; Entreprises > Relations publiques.; BUSINESS & ECONOMICS > Public Relations.; Electronic books.

"The emergence of relationship management as a paradigm for public relations scholarship and practice requires a close examination of just what is meant by public relations - its definition, its function and value, and the benefits it generates. Addressing the topic of relationship management,...