Public relations as relationship management : a relational approach to the study and practice of public relations /

"The emergence of relationship management as a paradigm for public relations scholarship and practice requires a close examination of just what is meant by public relations - its definition, its function and value, and the benefits it generates. Addressing the topic of relationship management,...

Πλήρης περιγραφή

Λεπτομέρειες βιβλιογραφικής εγγραφής
Άλλοι συγγραφείς: Ledingham, John A., Bruning, Stephen D.
Μορφή: Ηλ. βιβλίο
Γλώσσα:English
Έκδοση: Mahwah, N.J. : L. Erlbaum, 2000.
Σειρά:LEA's communication series.
Θέματα:
Διαθέσιμο Online:http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=19365

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