Public relations as relationship management : a relational approach to the study and practice of public relations /

• Άλλοι συγγραφείς: Ledingham, John A., Bruning, Stephen D.
• Μορφή: Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Mahwah, N.J. : L. Erlbaum, 2000.
• Σειρά: LEA's communication series.
• Θέματα: Public relations > Management.; Communication in organizations.; Corporations > Public relations.; Relations publiques > Gestion.; Communication dans les organisations.; Entreprises > Relations publiques.; BUSINESS & ECONOMICS > Public Relations.; Electronic books.

"The emergence of relationship management as a paradigm for public relations scholarship and practice requires a close examination of just what is meant by public relations - its definition, its function and value, and the benefits it generates. Addressing the topic of relationship management,...

Πίνακας περιεχομένων:

• Introduction : Background and current trends in the study of relationship management / John A. Ledingham and Stephen D. Bruning
• Concept and theory of organization-public relationships / Glen M. Broom, Shawna Casey, and James Ritchey
• From organizational effectiveness to relationship indicators : antecedents of relationships, public relations strategies, and relationship outcomes / James E. Grunig and Yi-Hui Huang
• A longitudinal study of organization-public relationship dimensions : defining the role of communication in the practice of relationship management / John A. Ledingham and Stephen D. Bruning
• Crisis management : advantages of a relational perpsective / W. Timothy Coombs
• Issues management : a relational approach / Janet A. Bridges and Richard Alan Nelson
• Relationship management : a new professional model / Susan Lucarelli-Dimmick with Traci E. Bell, Samuel G. Burgiss, and Caroline Ragsdale
• Building employee and community relationships through volunteerism : a case study / Laurie J. Wilson
• Public relations : toward a global professionalism / Dean Kruckeberg
• Organization and key public relationships : testing the influence of the relationship dimensions in a business to business context / Stephen D. Bruning and John A. Ledingham
• An interpersonal primer with implications for public relations / T. Dean Thomlison
• From personal influence to interpersonal influence : a model for relationship management / Elizabeth L. Toth
• "Relationship" and the evolution of network news / Steven A. Esposito and Stephen C. Koch.