The marketing plan/
| Κύριος συγγραφέας: | |
|---|---|
| Μορφή: | Βιβλίο |
| Γλώσσα: | English |
| Έκδοση: |
Hoboken, NJ :
J. Wiley & Sons,
c2006
|
| Έκδοση: | 5th ed. |
| Θέματα: | |
| Διαθέσιμο Online: | Table of contents only Contributor biographical information Publisher description |
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| 020 | |a 047175529X (pbk. : alk. paper) | ||
| 020 | |a 9780471755296 | ||
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| 100 | 1 | |a Cohen, William A. |d 1937- | |
| 245 | 1 | 4 | |a The marketing plan/ |c William A. Cohen. |
| 250 | |a 5th ed. | ||
| 260 | |a Hoboken, NJ : |b J. Wiley & Sons, |c c2006 | ||
| 300 | |a xviii, 350 σ. : |b εικ. ; |c 28 εκ. | ||
| 504 | |a Περιλαμβάνει βιβλιογραφικές παραπομπές (σ. 345-346) και ευρετήριο | ||
| 504 | |a Περιλαμβάνει βιβλιογραφικές παραπομπές (σ. 345-346) και ευρετήριο. | ||
| 650 | 0 | |a Marketing |x Management | |
| 850 | |a GR-ThIHU |9 GR-ThIHU | ||
| 852 | |h 658.802 COH |9 GR-AtTEI | ||
| 856 | 4 | 1 | |3 Table of contents only |u http://www.loc.gov/catdir/enhancements/fy0645/2005056170-t.html |9 GR-AtTEI |
| 856 | 4 | 2 | |3 Contributor biographical information |u http://www.loc.gov/catdir/enhancements/fy0658/2005056170-b.html |9 GR-AtTEI |
| 856 | 4 | 2 | |3 Publisher description |u http://www.loc.gov/catdir/enhancements/fy0645/2005056170-d.html |9 GR-AtTEI |
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