The marketing plan/

The marketing plan/

Λεπτομέρειες βιβλιογραφικής εγγραφής
Κύριος συγγραφέας:	Cohen, William A. 1937-
Μορφή:	Βιβλίο
Γλώσσα:	English
Έκδοση:	Hoboken, NJ : J. Wiley & Sons, c2006
Έκδοση:	5th ed.
Θέματα:	Marketing > Management
Διαθέσιμο Online:	Table of contents only Contributor biographical information Publisher description

Παρόμοια τεκμήρια

Marketing plans : how to prepare them, how to use them /
ανά: McDonald, Malcolm
Έκδοση: (2011)

Marketing strategy and plans.
Έκδοση: (1989)

Strategic marketing management : planning, implementation and control.
Έκδοση: (1992)

Marketing /
Έκδοση: (2002)

Database Marketing Analyzing and Managing Customers /
ανά: Blattberg, Robert C., κ.ά.
Έκδοση: (2008)

Seat marketing plan /
ανά: Ιωαννίδης, Αντρέας
Έκδοση: (2008)

Marketing management : analysis, planning, implementation, and control /
ανά: Kotler, Philip
Έκδοση: (1991)

Marketing plans : How to prepare them, how to use them /
ανά: McDonald, Malcolm H.
Έκδοση: (1995)

Principles of services marketing /
ανά: Palmer, A.
Έκδοση: (2005)

Marketing management : Text and cases.

Strategic market management /
ανά: Aaker, David A.
Έκδοση: (2007)

Marketing plans for services : a complete guide /
ανά: McDonald, Malcolm, κ.ά.
Έκδοση: (2011)

Global marketing management /
ανά: Keegan, Warren J.
Έκδοση: (2002)

Marketing.
Έκδοση: (1988)

Evolution of Destination Planning and Strategy The Rise of Tourism in Croatia /
Έκδοση: (2017)

Quantitative Marketing and Marketing Management Marketing Models and Methods in Theory and Practice /
Έκδοση: (2012)

The Relationship Marketer Rethinking Strategic Relationship Marketing /
ανά: Hougaard, Søren, κ.ά.
Έκδοση: (2009)

Strategic Marketing Cases in Emerging Markets
Έκδοση: (2017)

Marketing : Concepts and strategies /
ανά: Dibb, Sally, 1963-
Έκδοση: (2006)

The business marketing course : Managing in complex networks /
ανά: Ford, David
Έκδοση: (2006)

Vintage Marketing Differentiation The Origins of Marketing and Branding Strategies /
ανά: Williams, Jr., Robert L., κ.ά.
Έκδοση: (2017)

Marketing /
Έκδοση: (1993)

Transnational Marketing and Transnational Consumers
ανά: Sirkeci, Ibrahim
Έκδοση: (2013)

The Quintessence of Marketing What You Really Need to Know to Manage Your Marketing Activities /
ανά: Bickhoff, Nils, κ.ά.
Έκδοση: (2014)

Modeling Markets Analyzing Marketing Phenomena and Improving Marketing Decision Making /
ανά: Leeflang, Peter S.H, κ.ά.
Έκδοση: (2015)

International Direct Marketing Principles, Best Practices, Marketing Facts /
Έκδοση: (2007)

Services Marketing Cases in Emerging Markets An Asian Perspective /
Έκδοση: (2017)

Marketing Cases from Emerging Markets
Έκδοση: (2014)

The marketing pathfinder : key concepts and cases for marketing strategy and decision making /
ανά: Stewart, David, 1948-
Έκδοση: (2014)

Integrated Business Planning How to Integrate Planning Processes, Organizational Structures and Capabilities, and Leverage SAP IBP Technology /
ανά: Kepczynski, Robert, κ.ά.
Έκδοση: (2018)

Marketing Wisdom
Έκδοση: (2019)

South Asian Journal of Marketing
Έκδοση: (2022)

Services marketing management : A strategic perspective /
ανά: Kasper, Hans
Έκδοση: (2006)

Conversations with marketing masters /
ανά: Mazur, Laura
Έκδοση: (2007)

Marketing management : A strategic approach.
Έκδοση: (1990)

Foundations of Marketing
ανά: Groucutt, Jonathan
Έκδοση: (2005)

Rediscovering the Essentiality of Marketing Proceedings of the 2015 Academy of Marketing Science (AMS) World Marketing Congress /
Έκδοση: (2016)

Luxury Marketing A Challenge for Theory and Practice /
Έκδοση: (2013)

Supply Chain Planning Quantitative Decision Support and Advanced Planning Solutions /
Έκδοση: (2009)

Market-Value Pricing Definitions, Concepts, and Processes for Market-Value Centric Pricing /
ανά: Steinhardt, Gabriel, κ.ά.
Έκδοση: (2019)

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