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| 003 | GR-PaULI | ||
| 008 | 951106s1995 enkabce b 001 0 eng d | ||
| 020 | |a 0582277485 |q (χαρτόδ.) | ||
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| 100 | 1 | |a Holloway, J. Christopher. | |
| 245 | 1 | 0 | |a Marketing for tourism / |c J. C. Holloway, C. Robinson. |
| 250 | |a 3η εκδ. | ||
| 260 | |a Harlow, Essex : |b Longman, |c 1995. | ||
| 300 | |a xii, 286 σ. : |b εικ., φόρμες, χάρτες, πλάνα, 1 πρτρ. ; |c 25 εκ. | ||
| 500 | |a Περιλαμβάνει ευρετήριο. | ||
| 504 | |a Βιβλιογραφία: σ. 280-281. | ||
| 505 | 0 | |a List of abbreviations -- Preface -- Part 1.: 1. The marketing perspective -- 2. Marketing planning -- 3. Marketing research and its applications in tourism -- 4. The tourism market -- 5. Tourism product policy -- 6. Pricing the product -- 7. Marketing communications -- 8. The distribution system -- 9. Tourism advertising -- 10. The travel brochure -- 11. Sales promotion for travel and tourism -- 12. Direct marketing: theory and practice -- 13. Public relations and its use in the tourism industry -- 14. Marketing control -- Part 2. Case studies: 1. Successfully relaunching a major tour operator: transforming owners abroad into first choice holidays -- 2. Promoting an established tourist attraction: the island of Mainau -- 3. Direct marketing in the retail sector: the case of bakers dolphin -- 4.The specialist product: letting self - catering cottages through lakelovers of Cumpria -- 5. A new approach to retailing travel: Marko Polo travel advisory service -- 6. Image and reality: promoting RCI through public relations -- 7. Destination marketing nad the USP: the city of Nottingham -- 8. A quality partnership programme: the sun project of Thomson holidays -- Appendix 1. Source of tourism research data -- Appendix 2. Proof - reading marks -- References -- Bibliography -- Index. | |
| 650 | 0 | |a Marketing | |
| 650 | 0 | |a Tourism | |
| 650 | 0 | |a Tourism |x Marketing | |
| 650 | 7 | |a Τουρισμός |x Μάρκετινγκ |2 nlgaf | |
| 700 | 1 | |a Robinson, Celeste | |
| 700 | 1 | |a Robinson, Chris. | |
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