Nilson, T. H. (1998). Competitive branding: Winning in the market place with value-added brands. John Wiley & Sons.
Chicago Style (17th ed.) CitationNilson, Torsten H. Competitive Branding: Winning in the Market Place with Value-added Brands. New York: John Wiley & Sons, 1998.
MLA (8th ed.) CitationNilson, Torsten H. Competitive Branding: Winning in the Market Place with Value-added Brands. John Wiley & Sons, 1998.
Warning: These citations may not always be 100% accurate.