Competitive branding : winning in the market place with value-added brands. /

• Main Author: Nilson, Torsten H.
• Format: Book
• Language: Greek
• Published: New York : John Wiley & Sons, c 1998
• Subjects: BRAND NAME PRODUCTS > PLANNING; MARKETING > MANAGEMENT
• Physical Description: ix. , 235 σ. : εικ. ; 24 εκ.
• Bibliography: Περιλαμβάνει βιβλιογραφίες και ευρετήριο.
• ISBN: 0471984574