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|2 21
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|a Nilson, Torsten H.
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| 245 |
1 |
0 |
|a Competitive branding :
|b winning in the market place with value-added brands. /
|c Nilson, Torsten H.
|
| 260 |
|
|
|a New York :
|b John Wiley & Sons,
|c c 1998
|
| 300 |
|
|
|a ix. , 235 σ. :
|b εικ. ;
|c 24 εκ.
|
| 504 |
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|a Περιλαμβάνει βιβλιογραφίες και ευρετήριο.
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| 653 |
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|a BRAND NAME PRODUCTS--PLANNING
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| 653 |
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|a MARKETING--MANAGEMENT
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|d 2021-01-17
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