Competitive branding : winning in the market place with value-added brands. /

Competitive branding : winning in the market place with value-added brands. /

Bibliographic Details
Main Author: Nilson, Torsten H.
Format: Book
Language:Greek
Published: New York : John Wiley & Sons, c 1998
Subjects:
BRAND NAME PRODUCTS > PLANNING
MARKETING > MANAGEMENT

ΒΚΠ - Κουκούλι (Πα.Πελ.): BSC

Holdings details from ΒΚΠ - Κουκούλι (Πα.Πελ.): BSC
Call Number: 658.8 NIL
Copy 1 Available

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