Competitive branding : winning in the market place with value-added brands. /

Competitive branding : winning in the market place with value-added brands. /

Λεπτομέρειες βιβλιογραφικής εγγραφής
Κύριος συγγραφέας:	Nilson, Torsten H.
Μορφή:	Βιβλίο
Γλώσσα:	Greek
Έκδοση:	New York : John Wiley & Sons, c 1998
Θέματα:	BRAND NAME PRODUCTS > PLANNING MARKETING > MANAGEMENT

Παρόμοια τεκμήρια

Creating powerful brands in consumer, service and industrial markets /
ανά: De Chernatony, Leslie
Έκδοση: (1998)

Brands laid bare : Using market research for evidence-based brand management /
ανά: Ford, Kevin
Έκδοση: (2005)

The essential brand book : over 100 techniques to increase brand value /
ανά: Ellwood, Iain
Έκδοση: (2002)

Brand new brand thinking : Brought to life by 11 experts who do ; edited by Merry Baskin and Mark Earls.
Έκδοση: (2002)

From brand vision to brand evaluation : Strategically building and sustaining brands /
ανά: De Chernatony, Leslie
Έκδοση: (2001)

Grow the core : how to focus on your core business for brand success /
ανά: Taylor, David, 1964-
Έκδοση: (2013)

Citizen brands : putting society at the heart of your business /
ανά: Willmott, Michael
Έκδοση: (2001)

Brand meaning management
Έκδοση: (2015)

Living the brand : How to transform every member of your organization into a brand champion /
ανά: Ind, Nicholas
Έκδοση: (2004)

Business-to-business brand management theory, research and executive case study exercises /
Έκδοση: (2009)

Retail Marketing and Branding : a Definitive Guide to Maximizing ROI.
ανά: Perrey, Jesko
Έκδοση: (2012)

The road to luxury : the evolution, markets and strategies of luxury brand management /
ανά: Som, Ashok, κ.ά.
Έκδοση: (2015)

Origination : the geographies of brands and branding /
ανά: Pike, Andy, 1968-
Έκδοση: (2015)

Brand child : Remarkable insights into the minds of today's global kids and their relationships with brands /
ανά: Lindstrom, Martin
Έκδοση: (2004)

Σχέση μάρκας-καταναλωτή : ξαναγράφοντας το μάρκετινγκ /
ανά: Παντίδος, Κωνσταντίνος
Έκδοση: (2007)

Competitive Branding Strategies Managing Performance in Emerging Markets /
ανά: Rajagopal, κ.ά.
Έκδοση: (2019)

Marketing Food Brands Private Label versus Manufacturer Brands in the Consumer Goods Industry /
ανά: Chimhundu, Ranga, κ.ά.
Έκδοση: (2018)

Brand Gender Increasing Brand Equity through Brand Personality /
ανά: Lieven, Theo, κ.ά.
Έκδοση: (2018)

China Branding Cases from Zhejiang /
Έκδοση: (2019)

Advances in Luxury Brand Management
Έκδοση: (2017)

Έρευνα σχετικά με την προτίμηση των πρωτότυπων φαρμάκων έναντι των γενόσημων από τους θεράποντες ιατρούς
ανά: Παπαχρονόπουλος, Αλέξιος
Έκδοση: (2013)

YouthNation : building remarkable brands in a youth-driven culture /
ανά: Britton, Matt
Έκδοση: (2015)

Branding for the public sector : creating, building and managing brands people will value /
ανά: Temporal, Paul
Έκδοση: (2015)

Luxury Brands in China and India
ανά: Atwal, Glyn, κ.ά.
Έκδοση: (2017)

Brand Platform in the Professional Sport Industry Sustaining Growth through Innovation /
ανά: Zheng, Jingxuan, κ.ά.
Έκδοση: (2018)

Brands and Cultural Analysis
ανά: Berger, Arthur Asa, κ.ά.
Έκδοση: (2019)

SPIKE your brand ROI : how to maximize reputation and get results /
ανά: Cehrs, Adele
Έκδοση: (2015)

Rethinking Place Branding Comprehensive Brand Development for Cities and Regions /
Έκδοση: (2015)

Personal Brand Creation in the Digital Age Theory, Research and Practice /
ανά: Grzesiak, Mateusz, κ.ά.
Έκδοση: (2018)

Energy Branding Harnessing Consumer Power /
ανά: Larsen, Friðrik
Έκδοση: (2017)

Re-Modeling the Brand Purchase Funnel Conceptualization and Empirical Application /
ανά: Dierks, Alexander
Έκδοση: (2017)

Designing Luxury Brands The Science of Pleasing Customers' Senses /
ανά: Derval, Diana, κ.ά.
Έκδοση: (2018)

The money-raising nonprofit brand : motivating donors to give, give happily, and keep on giving /
ανά: Brooks, Jeff, 1961-
Έκδοση: (2014)

Ξενοδοχειακό branding : ανάλυση και αξιολόγηση λογοτύπων
ανά: Γιακουμάτου, Πολυξένη
Έκδοση: (2022)

Employer brand management : practical lessons from the world's leading employers /
ανά: Mosley, Richard, 1964-
Έκδοση: (2014)

Storytelling in Organizations A Narrative Approach to Change, Brand, Project and Knowledge Management /
ανά: Thier, Karin, κ.ά.
Έκδοση: (2018)

Understanding interactive network branding in SME firms /
ανά: Koporcic, Nikolina, κ.ά.
Έκδοση: (2019)

City branding : H περίπτωση του δήμου Πάτρας
ανά: Κότση, Ιωάννα
Έκδοση: (2022)

Defending Your Brand How Smart Companies Use Defensive Strategy to Deal with Competitive Attacks /
ανά: Calkins, Tim
Έκδοση: (2012)

Interdisciplinary approaches to product design, innovation, & branding in international marketing
Έκδοση: (2012)

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