APA (7th ed.) Citation

De Chernatony, L., & McDonald, M. (1998). Creating powerful brands in consumer, service and industrial markets (2 nd ed.). Butterworth-Heinemann.

Chicago Style (17th ed.) Citation

De Chernatony, Leslie, and Malcolm McDonald. Creating Powerful Brands in Consumer, Service and Industrial Markets. 2 nd ed. Oxford , Boston: Butterworth-Heinemann, 1998.

MLA (8th ed.) Citation

De Chernatony, Leslie, and Malcolm McDonald. Creating Powerful Brands in Consumer, Service and Industrial Markets. 2 nd ed. Butterworth-Heinemann, 1998.