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|a Ellwood, Iain
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|a The essential brand book :
|b over 100 techniques to increase brand value /
|c Ellwood, Iain.
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| 250 |
|
|
|a 2nd ed.
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| 260 |
|
|
|a London :
|b Kogan Page,
|c c 2002
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| 300 |
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|
|a xi. , 321 σ. :
|b εικ. ;
|c 24 εκ.
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| 504 |
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|a Περιλαμβάνει βιβλιογραφίες και ευρετήριο.
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| 650 |
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|a BRAND NAME PRODUCTS
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|a PRODUCT MANAGEMENT
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