The essential brand book : over 100 techniques to increase brand value /
Κύριος συγγραφέας: | Ellwood, Iain |
---|---|
Μορφή: | Βιβλίο |
Γλώσσα: | Greek |
Έκδοση: |
London :
Kogan Page,
c 2002
|
Έκδοση: | 2nd ed. |
Θέματα: |
Παρόμοια τεκμήρια
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Brand new brand thinking : Brought to life by 11 experts who do ; edited by Merry Baskin and Mark Earls.
Έκδοση: (2002) -
Competitive branding : winning in the market place with value-added brands. /
ανά: Nilson, Torsten H.
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From brand vision to brand evaluation : Strategically building and sustaining brands /
ανά: De Chernatony, Leslie
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Brands laid bare : Using market research for evidence-based brand management /
ανά: Ford, Kevin
Έκδοση: (2005) -
Citizen brands : putting society at the heart of your business /
ανά: Willmott, Michael
Έκδοση: (2001)