Citizen brands : putting society at the heart of your business /

• Main Author: Willmott, Michael
• Format: Book
• Language: Greek
• Published: New York : John Wiley & Sons, c 2001
• Subjects: BRAND NAME PRODUCTS; PRODUCT MANAGEMENT; SOCIAL RESPONSIBILITY OF BUSINESS
• Physical Description: xi. , 260 σ. : εικ. ; 24 εκ.
• Bibliography: Περιλαμβάνει βιβλιογραφίες και ευρετήριο.
• ISBN: 0471492124