How to the customers in the digital world : total action or fatal inaction /

How to the customers in the digital world : total action or fatal inaction /

Λεπτομέρειες βιβλιογραφικής εγγραφής
Κύριος συγγραφέας:	Vervest, Peter
Άλλοι συγγραφείς:	Dunn, Al
Μορφή:	Βιβλίο
Γλώσσα:	English
Έκδοση:	Berlin : Springer, 2000
Θέματα:	Customer relations Internet marketing

Παρόμοια τεκμήρια

The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World Proceedings of the 2011 World Marketing Congress /
Έκδοση: (2017)

Statistical methods in customer relationship management /
ανά: Kumar, V., 1957-
Έκδοση: (2012)

Brand Hate Navigating Consumer Negativity in the Digital World /
ανά: Kucuk, S. Umit
Έκδοση: (2016)

Competitive Advantage of Customer Centricity
ανά: Parniangtong, Sathit
Έκδοση: (2017)

Customer Engagement Marketing
Έκδοση: (2018)

Marketing and Customer Loyalty The Extra Step Approach /
ανά: Cavallone, Mauro
Έκδοση: (2017)

Customer-centric marketing : building relationships and creating advocates in the age of the consumer /
ανά: Cundari, Aldo
Έκδοση: (2015)

Creating and managing superior customer value
Έκδοση: (2008)

Rediscovering the Essentiality of Marketing Proceedings of the 2015 Academy of Marketing Science (AMS) World Marketing Congress /
Έκδοση: (2016)

Marketing at the Confluence between Entertainment and Analytics Proceedings of the 2016 Academy of Marketing Science (AMS) World Marketing Congress /
Έκδοση: (2017)

The retargeting playbook : how to turn web-window shoppers into customers /
ανά: Berke, Adam
Έκδοση: (2014)

Analytics and dynamic customer strategy : big profits from big data /
ανά: Tanner, John F.
Έκδοση: (2014)

Magnetic : the art of attracting business /
ανά: Calloway, Joe
Έκδοση: (2015)

Delivering effective social customer service : how to redefine the way you manage customer experience and your corporate reputation /
ανά: Blunt, Carolyn, 1976-
Έκδοση: (2013)

Creating Marketing Magic and Innovative Future Marketing Trends Proceedings of the 2016 Academy of Marketing Science (AMS) Annual Conference /
Έκδοση: (2017)

Behavioral marketing : delivering personalized experiences at scale /
ανά: Walters, Dave, 1968-
Έκδοση: (2015)

Finding New Ways to Engage and Satisfy Global Customers Proceedings of the 2018 Academy of Marketing Science (AMS) World Marketing Congress (WMC) /
Έκδοση: (2019)

Building great customer experiences /
ανά: Shaw, Colin
Έκδοση: (2005)

From Customer Retention to a Holistic Stakeholder Management System Living a Vision /
ανά: Huber, Margit, κ.ά.
Έκδοση: (2008)

Back to the Future: Using Marketing Basics to Provide Customer Value Proceedings of the 2017 Academy of Marketing Science (AMS) Annual Conference /
Έκδοση: (2018)

Customer's new voice : extreme relevancy and experience through volunteered customer information /
ανά: McKean, John, 1956-
Έκδοση: (2015)

Chief customer officer 2.0 : how to build your customer-driven growth engine /
ανά: Bliss, Jeanne
Έκδοση: (2015)

Customer Relationship Management Concept, Strategy, and Tools /
ανά: Kumar, V., κ.ά.
Έκδοση: (2018)

The Relationship Marketer Rethinking Strategic Relationship Marketing /
ανά: Hougaard, Søren, κ.ά.
Έκδοση: (2009)

The Right Sensory Mix Targeting Consumer Product Development Scientifically /
ανά: Derval, Diana
Έκδοση: (2010)

The CRM Handbook : A business guide to customer relationship management /
ανά: Dyche, Jill
Έκδοση: (2002)

Extending the Business Network Approach New Territories, New Technologies, New Terms /
Έκδοση: (2016)

Customer Experience Management Rebooted Are you an Experience brand or an Efficiency brand? /
ανά: Walden, Steven
Έκδοση: (2017)

Service-Ability : Create a Customer Centric Culture and Achieve Competitive Advantage.
ανά: Robson, Kevin
Έκδοση: (2012)

The wallet allocation rule : winning the battle for share /
ανά: Keiningham, Timothy L.
Έκδοση: (2015)

Customer Engagement in Theory and Practice A Marketing Management Perspective /
ανά: Żyminkowska, Katarzyna, κ.ά.
Έκδοση: (2019)

Return of the Hustle The Art of Marketing with Music /
ανά: Sheinkop, Eric
Έκδοση: (2016)

Brand Fans Lessons from the World's Greatest Sporting Brands /
ανά: Smith, Aaron C.T, κ.ά.
Έκδοση: (2017)

Luxury Selling Lessons from the world of luxury in selling high quality goods and services to high value clients /
ανά: Srun, Francis
Έκδοση: (2017)

Boundary Blurred: A Seamless Customer Experience in Virtual and Real Spaces Proceedings of the 2018 Academy of Marketing Science (AMS) Annual Conference /
Έκδοση: (2018)

Meeting customer needs /
ανά: Smith, Ian
Έκδοση: (2003)

Service design for business : a practical guide to optimizing the customer experience /
ανά: Reason, Ben, 1972-, κ.ά.
Έκδοση: (2016)

Advances in Luxury Brand Management
Έκδοση: (2017)

X : the experience when business meets design /
ανά: Solis, Brian
Έκδοση: (2015)

Complaint Management and Channel Choice An Analysis of Customer Perceptions /
ανά: Garding, Stefan, κ.ά.
Έκδοση: (2015)

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