Kotler, P. (1991). Marketing management: Analysis, planning,implementation and control (7th.). Prentice Hall.
Chicago Style (17th ed.) CitationKotler, Philip. Marketing Management: Analysis, Planning,implementation and Control. 7th. London: Prentice Hall, 1991.
MLA (8th ed.) CitationKotler, Philip. Marketing Management: Analysis, Planning,implementation and Control. 7th. Prentice Hall, 1991.
Warning: These citations may not always be 100% accurate.