Irwin, Dolan, R., Kosnik, T., & Quelch, J. (1993). Marketing management: Text and cases. Irwin.
Chicago Style (17th ed.) CitationIrwin, R. Dolan, T. Kosnik, and J. Quelch. Marketing Management: Text and Cases. Burr Ridge: Irwin, 1993.
MLA (8th ed.) CitationIrwin, et al. Marketing Management: Text and Cases. Irwin, 1993.
Warning: These citations may not always be 100% accurate.