Marketing.

• Corporate Author: McGraw-Hill
• Other Authors: Bovee, C., Houston, M., Thill, J.
• Format: Book
• Language: English
• Published: New York : McGraw-Hill, 1995
• Edition: 2nd
• Subjects: Μάρκετινγκ
• Physical Description: xxiv, 721σελ. : εικ.
• ISBN: 0070068798