APA (7th ed.) Citation

Kogan & Birn, R. (1990). The effective use of market research: A quide for management. Kogan.

Chicago Style (17th ed.) Citation

Kogan and R. Birn. The Effective Use of Market Research: A Quide for Management. London: Kogan, 1990.

MLA (8th ed.) Citation

Kogan and R. Birn. The Effective Use of Market Research: A Quide for Management. Kogan, 1990.

Warning: These citations may not always be 100% accurate.