APA (7th ed.) Citation

Crimb, M. (1990). The marketing research process. Prentice Hall.

Chicago Style (17th ed.) Citation

Crimb, M. The Marketing Research Process. New York: Prentice Hall, 1990.

MLA (8th ed.) Citation

Crimb, M. The Marketing Research Process. Prentice Hall, 1990.

Warning: These citations may not always be 100% accurate.