APA (7th ed.) Citation

McGraw-Hill & Lambin, J. (1996). Strategic marketing management. McGraw-Hill.

Chicago Style (17th ed.) Citation

McGraw-Hill and J. Lambin. Strategic Marketing Management. London: McGraw-Hill, 1996.

MLA (8th ed.) Citation

McGraw-Hill and J. Lambin. Strategic Marketing Management. McGraw-Hill, 1996.

Warning: These citations may not always be 100% accurate.