APA (7th ed.) Citation

Hartley, R. (1998). Marketing mistakes and successes. John Wiley and Sons.

Chicago Style (17th ed.) Citation

Hartley, R. Marketing Mistakes and Successes. New York: John Wiley and Sons, 1998.

MLA (8th ed.) Citation

Hartley, R. Marketing Mistakes and Successes. John Wiley and Sons, 1998.

Warning: These citations may not always be 100% accurate.