McGraw-Hill, Baker, K., & Baker, S. (1993). Market mapping: How to use revolutionary new software to find,analyze and keep customers. McGraw-Hill.
Παραπομπή σε μορφή Chicago (17η εκδ.)McGraw-Hill, Kim Baker, και Sunny Baker. Market Mapping: How to Use Revolutionary New Software to Find,analyze and Keep Customers. New York: McGraw-Hill, 1993.
Παραπομπή σε μορφή MLA (8th εκδ.)McGraw-Hill, et al. Market Mapping: How to Use Revolutionary New Software to Find,analyze and Keep Customers. McGraw-Hill, 1993.
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