APA (7th ed.) Citation

The Dryden Press & Churchill, G. (1991). Marketing research: Methodological foundations. The Dryden Press.

Chicago Style (17th ed.) Citation

The Dryden Press and G. Churchill. Marketing Research: Methodological Foundations. Forth Worth: The Dryden Press, 1991.

MLA (8th ed.) Citation

The Dryden Press and G. Churchill. Marketing Research: Methodological Foundations. The Dryden Press, 1991.

Warning: These citations may not always be 100% accurate.