Marketing research in a marketing environment.

• Corporate Author: Irwin
• Other Authors: Dillon, W., Firtle, N., Madden, T.
• Format: Book
• Language: English
• Published: Burr Ridge : Irwin, 1994
• Subjects: Μάρκετινγκ
• Physical Description: 759σελ. : πιν.
• ISBN: 0256108293