APA (7th ed.) Citation

PWS-Kent & Assael, H. (1992). Consumer behavior and marketing action. PWS-Kent.

Chicago Style (17th ed.) Citation

PWS-Kent and H. Assael. Consumer Behavior and Marketing Action. Boston: PWS-Kent, 1992.

MLA (8th ed.) Citation

PWS-Kent and H. Assael. Consumer Behavior and Marketing Action. PWS-Kent, 1992.

Warning: These citations may not always be 100% accurate.