McGraw-Hill, Guiltinam, J., & Paul, G. (1991). Cases in marketing management. McGraw-Hill.
Chicago Style (17th ed.) CitationMcGraw-Hill, J. Guiltinam, and G. Paul. Cases in Marketing Management. New York: McGraw-Hill, 1991.
MLA (8th ed.) CitationMcGraw-Hill, et al. Cases in Marketing Management. McGraw-Hill, 1991.
Warning: These citations may not always be 100% accurate.