Cases in marketing management.

• Corporate Author: McGraw-Hill
• Other Authors: Guiltinam, J., Paul, G.
• Format: Book
• Language: English
• Published: New York : McGraw-Hill, c1991
• Subjects: Μάνατζμεντ; Μάρκετινγκ
• Physical Description: 435σελ. : πιν.,εικ.
• ISBN: 0070489475