Irwin & Crawford, M. (1996). New products management (5th.). Irwin.
Chicago Style (17th ed.) CitationIrwin and M. Crawford. New Products Management. 5th. Chicago: Irwin, 1996.
MLA (8th ed.) CitationIrwin and M. Crawford. New Products Management. 5th. Irwin, 1996.
Warning: These citations may not always be 100% accurate.