Promotional strategy : Managing the marketing communications process.

• Corporate Author: Irwin
• Other Authors: Engel, J., Kinnear, T., Warshaw, M.
• Format: Book
• Language: English
• Published: Chicago : Irwin, 1994
• Edition: 8th
• Subjects: ΔΙΑΦΗΜΙΣΗ; Μάνατζμεντ; Μάρκετινγκ