Promotional strategy : Managing the marketing communications process.

Bibliographic Details
Corporate Author: Irwin
Other Authors: Engel, J., Kinnear, T., Warshaw, M.
Format: Book
Language:English
Published: Chicago : Irwin, 1994
Edition:8th
Subjects:

ΒΚΠ - Μεσολόγγι: BSC

Holdings details from ΒΚΠ - Μεσολόγγι: BSC
Call Number: 658.82 ENG
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